December 2020
Dear Valued Client, It’s going to take a lot to not give context as to why I’m restructuring my business. To be honest, I’m not sure why that is, knowing how I am in person – short/direct/to the point. Maybe it’s because I like to understand why, therefore, I tend to want someone to understand why I’m doing something. Enough over-explaining and rambling – let’s get down to business. As some of you know, detailing wasn’t supposed to be my main source of income. Detailing was the get started with what you know business and then transition into what you really want to do. Well, after a few years I did that – somewhat. I sold some used vehicles and realized I HATE inventory and needed to figure out how to “broker” vehicles SOLELY. Selling affordable vehicles, brokering (personal car shopping), and detailing couldn’t all be done by me. Next logical step – hire, hire, hire – numerous detailers and one mechanic later. Hiring and training is freaking exhausting, disappointing and frustrating. There were two-three really good employees but they had to do what was best for them. Fast forward to the last employee, after three-months pouring into him-he quits. That was my last straw – I was ticked off and severely burnt out. Fast forward once again to 2020, after working completely solo for about three years. We all know what happens in March. Abby wraps up 8th grade and I take some “time off” to think – a lot. Restructuring at Allied is overdue, but change is hard for me and taking care of my clients that have supported my business all these years means so much. I don’t take loyalty and kindness lightly. But, it was time for some overdue adjustments. Over these next 3 ½ years I will build a more “sustainable” and flexible business. What does that mean – I will start offering “higher-end” and “long-term” services and less standard services. It’s time to put my newly acquired skills learned training for a week in Big Bear, California and another week in New Albany, Ohio to use. With the introduction of these new services, my availability will decrease to ensure I spend as much quality time with Abby & Lilly while preparing Abby for college in 2024. Without further ado here are some of the changes for 2021:
As a test run ONLY 50 memberships will be available during 2021, if you are interested please contact me ASAP to discuss if this would be a good fit for you (10-12 of these “memberships” are accounted for).
With gratitude, David Cook PS – If you believe you would be a good fit as an Allied Loyalty Member please call me as soon as possible to discuss. I only have enough time for 50 members. PPS – If you believe semi-annual or annual detailing better fits your needs (April & October) call me as soon as possible to reserve your spot(s). These standard Wash & Wax Details will fill fast and WON’T be available outside of these two months unless you become an Allied Loyalty Member. PPPS - Detailing has been therapeutic for so many years, get to the shop and zone-out on the vehicle and just hone my craft. These past few years, it’s been draining and rushed AND I hate that feeling. This 2021 restructure will hopefully re-establish the joy of detailing. “Quality Over Quantity” has to really be what I represent and not just a cute slogan on my t-shirt. PPPPS – This is the final physical – mail delivered letter I send, from now on I will send 1-2 postcards per year and will post yearly updates on this website: www.alliedautomotive.net PPPPPS – Can you help me by leaving a short sentence or two review on Google about your experience at Allied? I would be greatly appreciative of you for doing so. Go here: https://g.page/alliedautobd/review?rc “Don’t be afraid to give up the good to go for the great” John D. Rockefeller |
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